At present, the overall development status and characteristics of the die-cutting industry

Figure out the die-cutting and die-cutting materials, we briefly talk about the current domestic die-cutting industry overall development status and characteristics:

1. Low threshold. The low threshold of the die cutting industry is basically the consensus of all industry practitioners, as long as a punch or a die cutting machine can open a small factory, resulting in a lot of small companies in this industry. I once encountered 7 small die cutting factories on the first floor of a factory in Xixiang, Shenzhen! Only the entire Shenzhen area of the peak die-cutting factory large and small there are tens of thousands, of course, Shenzhen was once a more concentrated area of die-cutting industry companies.

2. Polarization. Although the entry threshold of the die-cutting industry is very low, but in the high-end precision die-cutting processing and material production polarization has been serious, such as some precision die-cutting processing for 20 years is basically that several large companies with an annual output value of more than one billion die cutting industry to master, and more than 95% of the other die-cutting factory technology assimilation is serious, the company across the fewer and fewer! Therefore, there are not many companies with an annual output value of more than one billion in the die-cutting industry, but there are very many companies with an annual output value below one million!

3. The middle and low-end industries are facing fierce competition and are moving towards internal volume. Especially some low-end industry competition, such as ordinary foot pads double-sided tape protective film, these low-end areas have begun to appear obvious internal roll tendency, industry profits are very low. From this, we can find a basic phenomenon: most of the larger companies in the die-cutting industry entered the industry ten years ago or even 20 years ago, when the industry was very profitable, so the scale of the company developed rapidly. The small die-cutting companies established in the past five years have basically developed, if the same investment started to develop, the profit margin of the die-cutting industry was 99.99% ten years ago or 15 years ago, then the gross profit margin is about 30%.

4. The development of die cutting industry is subject to the development of the entire economy, especially the development of the consumer electronics industry. Die-cutting processing is only an industrial material auxiliary industry, so its development is mainly followed by the development of consumer electronics industry, consumer electronics industry after nearly 15 years of rapid development has reached the bottleneck of the industry, the incremental market has been basically divided by several large companies finished! Therefore, the future of 5G, new energy, artificial intelligence and other emerging fields are the main direction of the development of the die-cutting industry.

5. The self-innovation and technological development of the die-cutting industry itself is slow! Although the die-cutting industry has been getting bigger and bigger in the past decade or two, the technology of the die-cutting industry as a whole has not changed much, and today's technology is basically the same as the processing technology 15 years ago. Therefore, the die-cutting industry itself, whether from the innovative consideration of reducing costs, or the production process of some die-cutting materials, needs to be changed for higher development. In particular, the development of die-cutting equipment has stalled, and there are no more digital and intelligent breakthroughs in 5G and artificial intelligence. In the future, more consideration should be given to the artificial intelligence of die-cutting equipment, thus improving efficiency and reducing labor costs.

The comprehensive output value of the domestic die cutting industry in 2021 is about 500 billion (including the output value of all end customers' own die cutting), of which 90% of the 500 billion are concentrated in large companies, and 10% are scattered in small and medium-sized die cutting companies. Die cutting industry is now completely belongs to the traditional industry, has not just 20 years ago from the printing industry independent of the emerging industry, so the future in this industry want to develop rapidly can only innovate production technology, innovative marketing means, otherwise the entire industry in addition to a few large companies with a certain high precision processing, The vast majority of enterprises in the next ten years will enter the industry volume, of course, the entire economic law for any industry is high-speed development, uniform development, low speed development, stagnant development to reshuffle! At present, the die-cutting industry is about to enter low-speed development from a period of uniform development, and some subdivided die-cutting industry individual fields have entered stagnation from low-speed development! Of course, through this special period, I believe that the die-cutting industry will develop faster and better in the future, especially towards a new period of high-quality development!